Funnel data reaches ad platforms
Meta, Google and TikTok can receive information about participant actions on pages and during the webinar.
Marketing · Ad pixels
Connect Webivio with Meta, Google and TikTok
Add pixels and analytics tools to funnel pages so you can pass information about registration, webinar entry, offer clicks and other participant actions.
Benefits
What you gain with this feature
Better remarketing audiences
You can build audiences of people who signed up, visited a page or clicked the offer.
More data for campaign analysis
See which ads lead to sign-ups, webinar attendance and further funnel actions.
Who it is for
Who benefits most
Creators running ad campaigns
Want to see what happens after someone clicks an ad and enters the funnel.
People using remarketing
Want to return with ads to people who visited a page, signed up or clicked the offer.
Creators analyzing sign-up sources
Want to know which campaigns and channels lead to registration and further participant actions.
How it works
Three steps to get started
- 1
Add the tool ID
Enter the details needed to connect Webivio with Meta, Google or TikTok.
- 2
Choose places and events
Decide on which pages and for which actions data should be passed.
- 3
Check results in your tool
Data reaches the chosen platform, where you can analyze campaigns and build audiences.
FAQ
Frequently asked questions
Which tools can I connect?
You can connect Webivio with Meta Pixel, TikTok Pixel and Google tools, depending on the available configuration.
Which participant actions can I track?
You can pass information about page views, registration, webinar entry, offer clicks and other configured events.
Do pixels replace Webivio analytics?
No. Webivio analytics show data inside the funnel, while pixels pass information to ad and analytics platforms.
Do I need to add code on every page separately?
No. After configuring the tool in Webivio you can choose where data should be passed, without pasting code on every page by hand.
Can I use several tools at once?
Yes. You can connect Webivio with more than one tool if you use several ad channels.
Important
Good to know before you launch
- Pixels and analytics tools do not replace funnel analytics in Webivio. They pass data to external platforms.
- The available data depends on the chosen platform settings, user consent and event configuration.
- Connecting a pixel alone does not guarantee better campaign results. It does give you more data to analyze and optimize.