Email marketing integrations

You pass registered participants to your email / CRM tool and react to webinar events (registration, attendance, watch milestones, offer click, etc.).

Supported systems

MailerLite, MailerLite Classic, GetResponse, ActiveCampaign, Kit (formerly ConvertKit), Klaviyo, Sender.

How to connect (pattern)

  1. Open the webinar in the creator → Integrations step.
  2. In Integrations click Connect a new provider.
  3. Choose the system and connect the account (API key / token - depends on the provider).
  4. Set actions: add/remove tag, add/remove from list (or group - e.g. in Sender).
  5. In contact fields you can store e.g. the participant code (for links in emails).

Webivio email scenarios (confirmations, reminders) are set separately in Notifications → Email - those are built-in Webivio emails, not templates from your external ESP.

Sender - notes

  1. In the Webivio panel enter the API Access Token from your Sender account.
  2. If you want to send replay links in Sender campaigns, create a custom text field in Sender - ideally named kod_uczestnika or Participant code (Sender path: Subscribers → Fields → Create field).
  3. Webivio will save the participant code in that field. In the campaign use the field merge tag, e.g. in a replay link:

https://player.webivio.com/start/?code={$kod_uczestnika}&replay=true

If you are not sending replay links via Sender yet, you can skip the field.

Events in the UI

With a saved integration you pick a trigger (event) and an action. Available events:

  • Registered for the webinar
  • Attended the webinar
  • Did not attend the webinar
  • Started the replay
  • Clicked the offer
  • Purchased the product
  • Watched at least 25% / 50% / 75%
  • Watched 100% of the webinar
  • Watched the webinar at a custom minute

Actions: Add tag, Remove tag, Add to list, Remove from list.