Choose the better variant
Based on the results, you can decide which version of the webinar to keep using.
Control · Video A/B tests
Compare two webinar variants
Prepare two webinar variants, for example with a different recording, offer, or chat. Webivio automatically splits participants and compares the results of both versions.
Benefits
What you gain with this feature
Faster hypothesis testing
You compare the results of two versions based on the behavior of real participants.
A fallback variant for the participant
If the second variant isn't ready, the participant sees the base version of the webinar.
Who it is for
Who benefits most
Creators who want to improve a working webinar
Already have a webinar running and want to check whether changing the recording, offer, or chat improves results.
Creators testing different approaches to the offer
Compare different prices, offer reveal moments, and calls to action.
Creators with enough participants
Have enough participants for a comparison of both variants to be meaningful.
How it works
Three steps to get started
- 1
Turn on the A/B test for the webinar
Enable the test in the settings of the chosen webinar.
- 2
Prepare the second variant
You can change the recording, offer, messages, chat, or other webinar settings.
- 3
Webivio automatically splits participants
Participants are assigned to variant A or B in similar proportions. The same person always sees the same variant.
FAQ
Frequently asked questions
How does Webivio decide who gets variant A and who gets B?
Webivio automatically splits participants between variant A and B in similar proportions. The same person always ends up in the same variant.
What happens if I forget to add a recording to variant B?
If variant B has no recording, the participant sees variant A. That way they don't land on an empty player.
Where do I see the test results?
In the analytics dashboard. You can compare the results of variant A and B, because Webivio records which version each participant saw.
Important
Good to know before you launch
- A/B tests are available on the Pro plan.
- The participant isn't sent to a different version each time. If they return to the webinar, they see the same variant again.
- The test covers webinar variants, for example the recording, offer, chat, and room settings. It does not cover the registration page.