Webinar A/B testing

Plan: Pro.

Each webinar can have two room variants: A and B (with a different recording, offers, notifications, chat, settings, etc.).

How assignment works

A variant is assigned at registration based on the webinar and the participant's email - the same participant always lands in the same variant. The split is roughly 50/50. If variant B has no recording, it falls back to A.

In the statistics you have a field showing the assigned variant per participant.

How to set it up

1. Creator -> Video -> General.
2. Enable Webinar A/B Testing.
3. Configure variant B (including its recording). The panel also has an option to import into variant B.
4. Compare results in Analytics.

This is a separate feature from the Widget A/B test in the Registration step.